As the stigma surrounding marijuana continues to shed, additional national style and beauty retailers are welcoming cannabis brands into their retailers. It was the addition of luxury cannabis organization Lord Jones to the Sephora skincare portfolio in 2018 — the 1st-ever CBD brand for the chain to accept — that marketplace trend professional Jed Wexler identified as the signal of a enterprise chance larger than the dot-com boom.

A couple of months prior to the milestone, the CEO and head of approach for 818 Agency, a B2B occasion content material advertising firm primarily based in Manhattan, was inspired to produce a devoted collective to straight connect classic purchasers to a new genre of luxury-leaning and style-forward cannabis corporations.

– Study the whole write-up at Forbes.