The suit accuses the vendors of enticing minors by promoting youngster-friendly flavours such as “Lemon Twist,” “Freddy’s Pebbles” and “Whipped Salted Caramel.”

The suit accuses the vendors of targeting minors by means of social media, and enticing them to attempt the goods by promoting youngster-friendly flavours such as “Lemon Twist,” “Freddy’s Pebbles” and “Whipped Salted Caramel.” “Preying on minors and hooking them on a potentially lethal, lifelong nicotine addiction is unconscionable,” stated Mayor Bill de Blasio in a statement. “This lawsuit sends a message: we will do what ever it requires to safeguard our youngsters and the overall health of our city.”

Earlier this year, Council Overall health Chair Mark Levine had introduced Ordinance 1362, with the aim of banning flavoured e-cigarettes across the city. “Vaping has reached epidemic levels amongst teens, with life-lengthy implications for young men and women who come to be addicted to nicotine,” stated Levine at the time.

“One of the tools the business has applied to draw in teenagers is candy flavors like chocolate mint, blueberry, or cherry crush. These flavored smoking goods disproportionately attract younger buyers, which is why New York City lengthy-ago banned flavored tobacco. It is time we did the identical for e-cigarettes,” he added.

NY Governor proposes flavour ban

Meanwhile final month, New York’s Governor Andrew Cuomo announced an “emergency executive action” to ban the sale of flavored e-liquids/nicotine pods, across the State of New York.

This action, stated Cuomo, came in response to the rise in teen vaping, adding that additional enforcement will be set in spot to make certain that vape shops are not promoting to minors. “Those retailers are now on notice that we are ramping up enforcement and they will be caught and prosecuted.”

Failing to enforce age limits ?

The lawsuit filed by NYC is accusing the vendors of failing to set in spot age verification systems. In response to this, 1 of the vendors, Heather’s Heavenly Vapes, stated, “We take age verification quite seriously. We are not in the business enterprise of promoting to everyone who is not of legal age to get our goods. We have shop and on the web systems in spot to safeguard against underage sales. We are seeking into the matter.”

Even so the suit states that two city residents more than the age of 18 but beneath 21, had been capable to obtain e-cigarette goods from the defendants. “The Defendants shipped all of the bought e-cigarette goods to an address controlled by the New York City Sheriff’s Workplace and situated in New York City,” says the lawsuit. “The goods arrived addressed to 1 of the Jane Does, each of whom had been underage men and women. The deliveries had been created without having any requirement of a signature or to show identification.”

Study Additional: CNN