In a dispensary, the telephone is normally ringing, for the reason that as it turns out, marijuana is great. And offered that I sit at my desk for most of the day, it is normally I who answers the telephone with a friendly, “thank you for calling The Greenery, this is Jesse, how can I assistance you?” I like this for the reason that it implies I have a front-row seat when it comes to figuring out what consumers what thanks to these telephone calls, but lately, I’ve noticed one thing new.
A couple months ago, most calls had been focused on basic concerns: “Where are you situated?” “How late are you open?” “Will you please ship marijuana to Texas?” Frankly, these calls are sort of boring for the reason that the answers are so basic (we’re at 208 Parker Avenue, we’re open till 9:30pm except for on Sunday, and for heaven’s sake, NO, we can not ship pot to Texas). But lately, I’ve been obtaining contact following contact from persons who are hunting for inexpensive ounces of flower for the reason that they all appear to have disappeared. I’ll inform these callers the cost for our most inexpensive ounce, and additional normally than not, they’ll commence to complain. As an aside, I normally feel it is a bit odd when I encounter these complaints for the reason that I’m quite confident persons do not contact into grocery shops to complain about costs, so it is weird to do so at a Durango dispensary, but on the other hand, I get it. If I had been a buyer who purchased ounces, the current state-wide cost boost would’ve caught me off guard as effectively. So, this week, I decided to create a lengthy explanation as to precisely why flower costs across Colorado are climbing greater than a Sativa buzz. Let’s get into it…
About a year ago, the least expensive ounce of top quality flower you could discover in Denver was in the $120 variety, and life was quite steady. But then, one thing changed (think about ominous music playing in the background). A extremely significant conglomerate bought a 180,000 square-foot develop in the heart of Colorado, and they began pumping out flower like you wouldn’t think (they can harvest additional than 100 plants a day). Subsequent, this conglomerate bought a handful of dispensaries in downtown Denver, and then they began promoting their personal flower for about $60 an ounce prior to tax, which was half of what their competitors charged (just so you know, I’m not going to mention names for the reason that most of this is conjecture anyway). And, just like a rock dropped into a pond, the conglomerate’s cost drop sent ripples all through Denver, and everybody had to reduced their costs just to maintain up—this was the starting of the “race to the bottom” that got us into this pickle, but I’ll get to that in a second.
Now, at the time, there had been about 530 dispensaries in Colorado, but we also had additional than 700 grows. As you can think about, the grows that weren’t vertically integrated with a dispensary also had to reduced their wholesale costs to meet the demand for more affordable ounces, and then gradually but certainly, these standalone-grows began to fold for the reason that they weren’t lucrative. The availability of flower across the state began to dwindle. And then came the spring of 2019 wherein we had a late freeze in the plains, and a lot of outside cultivations lost their crops I’m confident you can see the storm clouds gathering.
Subsequent, the summer time months brought waves of vacationers and travelers, all of whom wanted Colorado dispensary flower, and then demand began to catch up with provide. To make factors worse, the state enacted tougher and additional pricey testing requirements for flower, and retail costs went even greater as a outcome. As yet another aside, I want you to know that at The Greenery, we agree with these tests wholeheartedly for the reason that the most effective element of a legal, regulated cannabis business is the reality that all the things we sell has to be tested for microbials and pesticides, and that is a excellent issue. It means flower is not tainted with chemical substances or mold, and that implies everyone wins. When the newly regulated tests didn’t influence The Greenery’s develop, the regulations did influence the grows cutting corners. Anyway, moving on…
All the low cost ounces about Denver began to disappear, the trend spread across the state, and then costs began to climb exponentially for the reason that availability wasn’t what it as soon as was offered all the shuttered grows. See what I’m obtaining at? In the finish, the wholesale cost of recreational flower additional than doubled through a single tourist season, and even the shops bought by that conglomerate have raised their retail flower costs by additional than 60%, which is ironic, when you feel about it. The “race to the bottom” brought us to a wholesale cost point that wasn’t sustainable, and when demand began to climb, nothing at all existed to appropriate the market place for the reason that we’d lost as well a lot of grows. That is what occurs when you race to the bottom: sooner or later, you get there, and there’s a cost to spend. It sucks, but it is what it is.
But, for the like of all the things that is holy, I want you to know that none of this genuinely matters to us, for the reason that right here at The Greenery, top quality has normally mattered additional than low cost weed. Our vertically-integrated develop is nevertheless alive and kicking, and we’re nevertheless churning out the most effective flower in Southwest Colorado. You can nevertheless stroll into our dispensary and then stroll out with an ounce of craft little-batch flower for roughly the similar cost you have normally paid, for the reason that we develop the stuff ourselves. So please, come see us (and please really feel totally free to contact and ask exactly where we are I’m utilized to it). Please come appear at the ounces we sell and then examine them to the ounces about town. You will see that our flower genuinely is the most effective, and that our dispensary’s costs are fair. And, if top quality matters to you additional than quantity, you will also see that We’re Your Most effective Buds, just like we’ve normally been.