Bob Nardelli, who doubled the scale of House Depot whereas the corporate’s CEO from 2000 to 2007, will function a strategic adviser to GrowGeneration Corp., the Denver-based cannabis cultivation firm introduced Wednesday.

The transfer by Nardelli, who additionally was chair and CEO of Chrysler for 2 years, is one other instance of a mainstream enterprise chief becoming a member of the marijuana trade.

Nardelli’s function at GrowGeneration – whose retail hydroponic and natural gardening shops serve cannabis growers throughout the U.S. – is to analyze partnerships that can improve the worth of every division.

He additionally will advise on:

  • Enhancing the availability chain
  • Merchandising
  • Branding
  • Distribution
  • New product introductions
  • Pricing
  • Channel choice

Nardelli will report back to GrowGeneration CEO Darren Lampert and the corporate’s board.

“We see many direct parallels from Bob’s House Depot expertise that we are able to apply to GrowGen’s development plans and techniques,” Lampert stated in an announcement.

Nardelli, who was paid $223 million by House Depot when he stepped down as its CEO, doubled the scale of the corporate’s annual revenues to about $90 billion throughout his tenure.

He joins the ranks of executives from mainstream firms akin to Kellogg who lately have entered the cannabis trade.

GrowGeneration trades on the Nasdaq as GRWG.

Classes: Hashish Business & Marijuana Enterprise Briefs, United States Hashish Business & Marijuana Enterprise Information