Absolutely nothing is that genuine unless there is a book about it for dummies. My dad discovered how to coach Tiny League basketball and set up Windows 97 thanks to the triangle-headed nerd who’s been on the cover of practically two,500 diverse self-support guides, aiding millions of readers. Now, the Dummies franchise has decided that cannabis is as well significant to stay away from, bringing in former Native Roots executive Kim Casey to author a book about the plant.

The onetime communications director for Colorado’s biggest dispensary chain has practical experience in the cannabis market and with its frequently altering laws that couple of can rival, and she puts that practical experience to fantastic use in her newly published Cannabis for Dummies. We caught up with Casey to understand a lot more about the book, like which dummies will discover it most beneficial.

Westword: Is this aspect of the genuine Dummies franchise?

Kim Casey: Yes, this is the genuine Dummies series from Wiley [Publishing], which has a lengthy history of educational content material about the planet. The book is written in the standard Dummies format and language, with lists and step-by-step directions to support readers acquire know-how, experience and comfort with the topic. It surely says a lot about how cannabis has arrived in the mainstream for a publisher and series with this variety of reputation to enter the planet of cannabis. This really should also be reassuring to readers who might be interested in finding out about cannabis but are nevertheless wary about the topic.

How do you get authorized as an specialist to create a single of these? Is there some sort of test, or…?

As the former communications manager for Native Roots dispensary, a single of the bigger cannabis enterprises in North America, I accumulated the in-depth insight and day-to-day know-how of the small business along with the support of numerous other specialists in the market to share this information and facts on cannabis. Writing a complete book was a test all on its personal.

What experiences about cannabis did you draw from whilst writing this book?

As aspect of the corporate group major the operations of a vertically integrated cannabis small business, I was immersed in all elements, like public affairs and politics, retail and provide-chain operations, cannabis development and items improvement, finance and banking, and market challenges as effectively as national and international expansion efforts. Because my function expected locating answers for numerous press contacts about the small business and the cannabis market as a complete, I was in a position to create about numerous of these elements and offer answers for readers who had been curious about these identical places.

Quite a few of the topic matter specialists in cannabis who are thanked in the book helped make sure that the information and facts was correct and comprehensive so that readers can really feel confident they are finding out vetted information and facts with out undue bias. Though we are frequently supportive of cannabis consumption, we never shy away from controversial subjects or make unfounded claims.


Former Native Roots executive and newly publish author Kim Casey.

Courtesy of John Wiley &amp Sons

Is this book for dummies attempting to understand about utilizing cannabis, expanding cannabis, or a thing else?

There is a thing for every person in Cannabis for Dummies. The book is written in Dummies style, so that information and facts on a certain location such as consumption solutions or how to develop your personal is effortlessly accessible with out needing to study it cover to cover. It is written to help a complete variety of cannabis explorers, from comprehensive novices who might be hearing about cannabis in the news and social media but are nervous about providing it a attempt, all the way to these interested in expanding.

Authorities might discover they understand new information and facts in an location of cannabis they had been unfamiliar with, such as the challenges of the market or the small business desires behind opening a dispensary. In addition, the book explains the foundations of the plant and its utilizes, as effectively as how to buy items safely and legally, guiding a brand-new customer by means of the actions to really feel knowledgeable and comfy in a cannabis planet that may appear intimidating to the outsider.

Why do you consider the planet desires this book at this point in time?

Cannabis use and acceptance is expanding, but numerous myths and a wealth of misinformation run rampant. By sharing correct information and facts by means of such a effectively-respected series, probably we can start to dispel some of these inaccuracies and take away a bit of the worry of exploration for new buyers and enterprises. In my personal life, I’ve seasoned concerns about cannabis from men and women who are curious about the topic but afraid to search out the details for worry of discovery. My hope is that members of the cannabis neighborhood can also use this book to introduce the topic to other folks who have an unfounded bias — a good present for the canna-curious in your life.