Men’s self-care merchandise are advertised as clean and very simple, as if the organization was afraid of placing guys’ masculinity at danger. Even though women’s merchandise mention a lengthy list of flowery and feminine smells, men’s merchandise are quite simple. Their commercials could show a guy riding a horse and consuming a burger, even if that does not reflect something about the item they’re meant to be marketing.

This challenge has been about considering that forever. By deeming factors “masculine,” providers make them extra accessible, even if the item in query is makeup.

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War Paint claims to distinguish themselves from other providers by generating makeup that is especially created for males. According to their web site: “Men’s skin is naturally tougher, the skin on a man’s face is 25% thicker than a woman’s, men’s skin also has larger pores and a lot extra of them which produces extra sebum than a lady. The distinction in men’s skin to woman’s skin is brought on by hormones, especially testosterone.”

A couple of days ago, War Paint’s twitter account uploaded a video which was swiftly deleted since of all the jokes that followed. In it, a man with tattoos is taking a shower and later placing on makeup. There’s a skull and you can barely see the guys’ face, all suggesting that War Paint’s makeup is not like other makeup since it is incredibly manly.

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Are males okay?