Men’s self-care merchandise are advertised as clean and very simple, as if the organization was afraid of placing guys’ masculinity at danger. Even though women’s merchandise mention a lengthy list of flowery and feminine smells, men’s merchandise are quite simple. Their commercials could show a guy riding a horse and consuming a burger, even if that does not reflect something about the item they’re meant to be marketing.
This challenge has been about considering that forever. By deeming factors “masculine,” providers make them extra accessible, even if the item in query is makeup.
Struggling with blemishes or dark beneath-eye circles?
See how War Paint can assist: https://t.co/X0xaeIOBsV pic.twitter.com/1TkWzye2FE
— War Paint (@warpaintmufm) May 8, 2019
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War Paint claims to distinguish themselves from other providers by generating makeup that is especially created for males. According to their web site: “Men’s skin is naturally tougher, the skin on a man’s face is 25% thicker than a woman’s, men’s skin also has larger pores and a lot extra of them which produces extra sebum than a lady. The distinction in men’s skin to woman’s skin is brought on by hormones, especially testosterone.”
A couple of days ago, War Paint’s twitter account uploaded a video which was swiftly deleted since of all the jokes that followed. In it, a man with tattoos is taking a shower and later placing on makeup. There’s a skull and you can barely see the guys’ face, all suggesting that War Paint’s makeup is not like other makeup since it is incredibly manly.
Aside from the skull ring, my preferred component about this ad is the truth that we do not even see this guy’s face half the time, which is a bold move for a makeup organization to not show what their item even does—wait, did I say makeup? I meant war paint, I swear! https://t.co/U806ZoGDBH
— Kev (@kevyandrews) May 10, 2019
😤 WAR PAINT 😤 in 🔪masculine🔪 black packaging so no one thinks you are a 💁🏼‍♀️ girl. Especially formulated for your 🛠 LEATHER Difficult MAN SKIN 🚬 also, a SKULL RING 💀 💀 https://t.co/XofXFRj0R5
— Samantha Ravndahl (@SsssamanthaaMUA) May 9, 2019
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hey bro are you wearing makeup? nah bro makeup is for girls……im wearing WAR PAINT
— leah 📌 lsd (@nuestaarons) May 9, 2019
Think about getting a man. You will only put on makeup if it is referred to as “war paint” drink rosé if it is referred to as brosé and put on a romper if it is referred to as a “romphim” y’all are exhausting. Go to a retailer any makeup retailer and get some concealer and be completed. https://t.co/F2dc8nSIoc
— nicole byer (@nicolebyer) May 10, 2019
Are males okay?